«« BACK

A Mood Shift Underfoot

By  Mark Brunetz |   | Posted in " International Design Guild, MARK BRUNETZ, MARK BRUNETZ: MY LIFE IN DESIGN "

A few years back, I contributed to an article in the Los Angeles Times on flooring stating that it may not catch your eye as quickly as furniture or artwork, but flooring influences the look and feel of an entire home. It creates an immediate impact. When it comes to designing a space, I always consider the floor in each space as the 6th wall; equally if not more important than the other walls.

high end interior design services Beverly Hills Los Angeles santa monica

I was in Las Vegas this week presenting at the International Design Guild Summit 12, talking about luxury design to a group of floor covering showroom owners and designers from around the country. I also had the privilege of moderating a panel of leading designers which included Susan Anthony, Sally Wilson, Emily Winters & Greg Holmes. In preparation for event, I was recently interviewed by IDG for their newsletter and thought I’d share those Q&As here. Enjoy!

What, in your opinion takes a design from everyday to luxury?

Craftsmanship, originality and a employing a certain level of restraint.

A high level of craftsmanship is imperative when it comes to evoking luxury in any space. The skill of an artisan and the quality of materials utilized are the difference between an item that looks mass produced and one that is a true masterpiece. The finished product should not only look good, it should feel good.

Second, a luxurious room always includes a statement piece; a one-of-a-kind object that’s as original as the client. It should tell a story that’s personal and interesting.

Lastly, people today have a tendency to overdo and affluent clients can be equally as guilty. I’ve learned when to say when so that there’s less to see and more to appreciate. When it comes to interiors, it’s about quality of living not quantity.

What is your favorite way to add luxurious style and organization to a home?

Include multi-functional, standard foundation pieces in every room. I love using furnishings that are visually stunning yet organizationally accommodating. Two high boy dressers flanking a living room fireplace are perfect for storing seasonal throws, magazines or extra candles whereas a vintage shirt trunk can effortlessly accommodate a martini on top and a chess board inside. Stylish and multi-functional, these staple pieces adapt to today’s need for eye-catching organization.

What do you see as the biggest design trend for 2012?

The biggest design trend in 2012 will not be a color palette, a unique silhouette or a new space age material. Rather, it’s a movement towards personalization in all aspects of lifestyle; especially in the home. Nowadays, anything and everything is available on-line. Clients have one click access to endless inspiration and the ultimate in product mix; once available only to the trade. This technology-supported drive towards personalizing everything will become more prevalent than ever in the coming year(s) as it continues to shape our industry; both for designers and clients alike.

Until next time…

IDG MEMBERS – SUMMIT 2012 PRESENTATION